基于实证分析的电商企业绩效影响因素研究———以苏宁易购为例

Empirical Research on the Factors Related to the Performance of E-Commerce Enterprise:Taking SUNING as an Example

张英宣 樊喜乐

Zhang Yingxuan Fan Xile

辽宁石油化工大学,辽宁 抚顺 113001

Liaoning Shihua University,Fushun Liaoning 113001,China

关键词: 电子商务, , 绩效, , 影响因素

E-commerce enterprise performance was one of the important issues to be considered when they developed to a certain stage, and it was realistic to research enterprise performance. SUNING was taken as an example, the typical E-commerce enterprise, 10 key factors were proposed that affected the performance and converted them into 10 key indicators to study the performance of the E-commerce enterprises. By SPSS19.0 software, the correlation test, descriptive statistics and regression analysis were made based on the 10 indicators, and the conclusion showed that the key factors influenced the E-business enterprise performance. The research conclusion would play a guiding role in the future development of E-commerce enterprises.

10.3969/j.issn.1672-6952.2017.02.016